Privacy policy

Privacy Policy

This Privacy Policy outlines how we collect, use, and share your personal information when you visit or make a purchase on sweetmsboutique.shop (referred to as "the Site").

Information We Collect

When you access the Site, we automatically gather specific information about your device—such as your browser type, IP address, time zone, and installed cookies. While you explore our website, we also collect data about the pages you view, referring websites or search terms, and how you interact with the Site. This data is collectively called “Device Information.”

The technologies we use to collect this information include:

  • Cookies – Small data files stored on your device that often include a unique anonymous identifier. To learn more about cookies and how to manage them, please visit www.allaboutcookies.org.

  • Log files – These track activities on the Site and gather data like IP address, browser details, internet provider, referring pages, and timestamps.

  • Web beacons, tags, and pixels – These are digital tools used to understand how users browse the Site.

In addition, when you place an order or attempt to do so, we collect data like your name, billing and shipping address, payment details, email, and phone number. We call this “Order Information.”

In this policy, “Personal Information” refers to both Device Information and Order Information.

How We Use Your Personal Data

We primarily use Order Information to fulfill purchases made through the Site—this includes processing payments, organizing shipment, and sending invoices or order confirmations.

We may also use it to:

  • Get in touch with you

  • Evaluate purchases for fraud risks

  • Share updates, promotional content, or relevant information—based on your preferences

Device Information helps us:

  • Detect potential fraud (especially by analyzing IP addresses)

  • Enhance and optimize our Site (via user behavior analytics and ad campaign effectiveness)

Sharing Your Information

To help us operate the Site effectively, we may share your Personal Information with third-party tools and services:

We may also disclose personal data to comply with laws, legal requests, or to defend our legal rights.

Targeted Advertising

We use your information to serve you personalized ads or marketing messages that match your interests.

Learn more about how targeted advertising works via Network Advertising Initiative.

To opt out of personalized ads:

You can also visit DAA Opt-Out Portal to manage ad preferences.

Do Not Track

Please note that we do not alter our data collection methods if we receive a "Do Not Track" signal from your browser.

Your Rights

If you're based in the EU, you have the right to request access to the personal information we hold about you, and to ask that it be corrected, updated, or deleted. To exercise these rights, contact us via the details below.

Please be aware that your data may be transferred outside Europe, including to servers in the U.S. and Canada, for processing.

Data Retention

We retain your Order Information for our records unless and until you request its deletion.

Changes to This Policy

We may revise this Privacy Policy periodically to reflect changes in our practices or for legal, regulatory, or operational reasons. Please revisit this page regularly for updates.

Minors

Our Site is not designed for individuals under the age of 18. We do not knowingly collect data from minors.

Contact Us

If you have any questions about this policy or would like to file a complaint, feel free to reach out:

📧 Email: [email protected]
📞 Phone: +1 (757) 697-3104