About Us

At Lightfrsell, we are dedicated to creating exceptional products that spark joy, bring smiles, and inspire imaginations around the world.

Since our establishment in 1997, Lightfrsell—a proud part of Berkshire Hathaway—has been committed to fostering creativity and transforming emerging trends into high-quality products for people of all ages. We offer engaging and innovative play experiences featuring beloved brands like Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, BumBumz™, Adopt Me™, and more.